Hello there.

You can call me Joe.

As an independent design studio, I help brands develop their unique aesthetic to reach their ideal customers. I work with clients to develop logos and brand identities as well as product packaging, merchandise graphics and brand collateral.

My project interests include vintage–inspired logo design, craft beer and spirits packaging, and lifestyle apparel design.

In my free time I enjoy quality time with my family, fly fishing, visiting local breweries, perusing antique shops for vintage ephemera, and supporting Nashville Soccer Club and the Tennessee Titans.

Photo by Jamie Wright

Fresh graphics designed for @tejasroofworks expanding on their established identity. This was a fun one! . . . . . #graphicdesign #graphicdesigner #texas #tejas #tejasroofworks #typography #lettering #texture #merchdesign #apparelgraphics #screenpri
It was a huge opening weekend at the new @sitkagear Atlanta store — congrats to everyone involved in making it happen! It was pretty cool to see all the ways the new logo got implemented. If you’re in the area, be sure to check it out! 24
It's shed hunting season... finders keepers. 🦌 Another fun one for @sitkagear Spring '24.
Coinciding with the launch of the new @sitkagear turkey tool belt, I got to illustrate a few fun graphics for the passionate turkey hunter. 🦃
Incredibly honored to share that I partnered with @sitkagear a little while back to develop custom graphics for their Spring '24 logowear collection. If you aren't familiar with Sitka, they design and build cutting-edge hunt gear for passionate indi
Fun illustration and typography work for @nashtonaples songwriter fest this weekend! I had fun working with @carterhamric to design custom beach towels, event signage and stage banners. . . . . #graphicdesign #graphicdesigner #festivaldesign #beachli
Had fun developing this festive mark for an annual basketball tournament/charity fundraiser in Mountain Brook, AL, sponsored by @cahababrewing among others! We ended up developing two marks for use on apparel and other swag — swipe to the end t
Excited to share the latest can design for @hardinghousebrew — Jimmy Red Southern Steam Lager. ⬅️ Swipe for a few fun detail shots. This is my favorite can design to date, and I'm pretty passionate about how the design came to be. Read on if
A round of new merch designs and special-release beer labels for the good folks @hardinghousebrew. If you’re in the area, don’t forget to swing by the taproom as they celebrate 5 years of brewing local. Cheers! 🍻
Did you know that the French used to call tomatoes the "Love Apple"? 🍅 🍅 🍅 Super fun t-shirt graphic for @sedaughertyandsons printed in some tone-on-tone colorways, now available at the Bellevue farm stand! I'm grateful to Erica for tru

A look at my world: