DRY FLY SALOON

The Dry Fly Saloon is a full-service restaurant and bar located inside the Field & Stream Lodge in Bozeman, Montana. Your go-to for breakfast before heading up the mountain, a family-friendly dinner favorite, and your first pick when you want to see a familiar face and drink a cold beer after a day out on the water.

Digging into themes of classic dry fly trout fishing, I partnered with the design team at AJ Capital Partners to explore an eclectic visual identity to pair with the bespoke interiors and incredible cuisine they put together. From logos, color palette, typography and illustrations to menu design and more, we sought to blend a mix of casual diner vibes, old school highway restaurants, and a passion for angling. Needless to say, this project was a ton of fun to work on.